King of Watersports Welcome the Arrival of Iron Fist ClothingIron Fist is by no means an ordinary clothing line, it’s artwork and styling have set it apart from many of its streetwear counterparts.
Refusing to be pigeonholed into a skate, punk, hip hop or tattoo genre, Iron Fist has grown from strength to strength purely because of its diversity and constantly innovative approach to each season. Renowned for quality product with exceptional artwork from a barrage of some of the world’s best underground and street artists, Iron Fist is not for everyone, and we like it that way. Our customer is an individual, a person who creates their own style as opposed to buying it.THEIR STORYThe idea started amongst two friends Mike van Senus and Travis Anderson. With a long history in skateboarding, surfing, art, music and street culture the crew wanted to create clothing they couldn’t find anywhere else.Born out of simplicity and Iron Fist’s first retail outlet, the trunk of Travis’ car the brand was well received by a then starving youth culture who were bored of traditional action sports and streetwear brands.

Perhaps Iron Fist’s key asset is its honesty and intention, real clothing made by real people. No market strategy and no big budget, Iron Fist starting selling by itself on product and artwork alone.We wanted to return to the energy and brand attitude of the rebellious years, when skateboarders lived on the streets and mohicans would get you kicked out of Disneyland.

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