O’NEILL LAUNCHES NEW GLOBAL WEBSITE

O’Neill – Warmond, The Netherlands – March 16, 2009 – O’Neill is proud to announce the launch of its new global website www.oneill.com.

The new website provides visitors with fast and super-easy access to the world of O’Neill, and features the latest in functionality and design. As well as showcasing O’Neill’s latest collections, international events and team riders, the site also provides direct access to O’Neill TV – perfect for when it’s flat.

Created by Achtung! – the award-winning digital agency based in Amsterdam – the site stands out from the crowd by featuring tons of mind-blowing large format imagery. One thing’s for sure: big is most definitely best when it comes to finding out more about the likes of O’Neill team rider Jordy Smith, the upcoming Cold Water Classic Series and the latest products, including the new Hyperfreak boardshort and ’09 wetsuit line.

For the first time ever O’Neill offers a separate dedicated area of the site for girls – with its own unique design and content. The O’Neill girl’s site showcases all the latest teamrider news and blogs, as well as new collections and trends.

And then there’s the Heritage section, giving you the lowdown on Jack O’Neill – the man who founded O’Neill way back in 1952. Over the years, Jack has been responsible for some of the industry’s most groundbreaking inventions and innovations, including the wetsuit. For those wanting to unearth a little more about the O’Neill story, this new section is all you need.

Eppo van Berckelaer, Global Marketing Director at O’Neill, said: “We’d just like to take this opportunity to welcome everyone to our new global website. The site provides visitors from all over the world with a really consistent, innovative and premium online experience, and we invite you to check it out and explore all of its new features and content. Enjoy!”

Visit www.oneill.com to experience the new global website and don’t forget to check back regularly for all the latest O’Neill news and happenings.
King of Watersports supplies O’neill wetsuits including the Psycho Freak and Psycho Wetsuits. Please click on www.kingofwatersports.com to see the latest suits

About O’Neill:

O’Neill, the original Californian surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world’s first neoprene wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop in Santa Cruz soon after.

While many things have changed since those humble beginnings, Jack’s initial vision of producing functional and innovative boardriding products continues to lie at the core of everything the company does. O’Neill’s set of core values – innovation in style and technology – has seen the brand devote itself wholeheartedly to the evolution of action sports. From the first ever neoprene wetsuit and surf leash, to the world’s first stitchless boardshorts and range of groundbreaking wearable electronics, O’Neill’s spirit of innovation will always drive the company forwards.
Today, O’Neill can be found the world over. In touch with its rich heritage and the universal stoke of boardriding culture, O’Neill will always be committed to progressing that evolution and growing its reputation as one of the world’s leading youth lifestyle brands.

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